Keywords in Body Text
Have your Webmaster structure the text on your homepage around your one most important keyword phrase. Emphasize that main keyword phrase in the first paragraph and in your main and sub headlines.
Key Words in Text Links
When creating textual links, try to make the link a keyword since the text within a link is sometimes weighed more heavily than words found in the regular body text.
Keywords in Alt Tags
The alt tag defines the text to display for a graphic if the user has graphics turned off. Some search engines will look for keywords in the alt tags so it is good to have your Webmaster set the alt tags with keywords.
Keywords in Header Text
Always opt for header content as opposed to a larger font when the text contains a keyword. Header content is considered more descriptive of what is actually on the page so it is weighed more heavily by the search engines.
Keyword Frequency
Frequency is how often a keyword appears on the page or in an area on the page. Try to have your one primary keyword phrase appear a total of 5 to 15 times in all the visible areas of the page. This would include 1 time in the title area, 1 to 5 times in the body text area, 1 to 3 times in the link text area, 1 to 4 times in the alt text area, and 1 to 5 in the header text area.
GoodLuck
